30Second Mom Privacy Policy

Date of Last Revision: October 4, 2011

I.                   Introduction.

A.                Thank you for visiting 30Second Mom and reviewing our privacy policy.  30Second Mom is owned and operated by 30Second Mobile (“30Second Mobile,” “we,” “us,” or “our”).  The following describes the privacy policy (as amended or otherwise changed from time to time, the “Privacy Policy”) applicable to the services available through the 30SecondMom.com web site (the “Site”) and application (the “App”).  By visiting the Site or using the App, you are consenting to the collection, use, disclosure and processing of your personal data, as described in this Privacy Policy.

B.                 Occasionally we may revise this Privacy Policy to reflect changes in the law, our Personal Data collection and use practices, the features of the Site and the App, or advances in technology.  If we revise the way in which we collect or use your Personal Data, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of this Privacy Policy.  As such, you should review this Privacy Policy periodically to ensure that you are aware of the current policies and practices.

C.                PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND TO ALL THE TERMS OF THIS PRIVACY POLICY AND 30SECOND MOBILE’S TERMS OF USE AVAILABLE AT www.30secondmom.com/page-termsofservice. IF YOU DO NOT AGREE TO THESE TERMS, EXIT THIS PAGE AND DO NOT ACCESS OR USE THE WEB SITE.

II.                Types of Information Collected and Uses of Collected Information.

A.                Personally Identifiable Information.   Personally Identifiable Information is information that identifies a specific user.  When you engage in certain activities on the Site and the App, such as registering for a 30Second Mom account, posting a tip, filling out a survey, posting a comment, providing us with feedback, requesting information about our services, applying for a job, signing up for special offers from third parties through the Site, etc. (collectively, “Identification Activities”), we may request that you provide certain information about yourself.  It is optional for you to engage in an Identification Activity.  If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address, email address, telephone number and date of birth.  Some activities on the Site and the App require you to provide certain personal information.  If you do not provide this personal information, you are not permitted to engage in those activities.

B.                 Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific user.  This type of information may include things like the Uniform Resource Locator (“URL”) of the web site you visited before coming to the Site, the URL of the web site you visit after leaving the Site, the type of browser you are using, and/or your Internet Protocol (“IP”) address.  We, and/or our authorized Third-Party Service Providers and Advertisers, may automatically collect this information when you visit the Site through the use of electronic tools like cookies and Web beacons or Pixel tags.  We may use Non-Personally Identifiable Information to administer the Site, troubleshoot, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities.  We may also share this information with our authorized Third-Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming.

III.             Dissemination of Personally Identifiable Information.

30Second Mobile will not disseminate, sell, or rent your Personally Identifiable Information with third parties except as provided below:

A.                Dissemination to Third-Party Service Providers.  30Second Mobile uses Third-Party Service Providers to facilitate certain actions, such as distributing promotional messages.  30Second Mobile may provide your Personally Identifiable Information to such Service Providers in order to fulfill orders, deliver packages, send postal or email, administer contests or sweepstakes, analyze data, assist with marketing, provide search results and links, process credit card payments, operate the Site, troubleshoot, and/or provide customer service.  30Second Mobile may also collect personal information from individuals and companies (“Affiliates”) with whom we have business relationships and may share your information with Service Providers to accomplish certain administrative activities.    The use of your Personally Identifiable Information by Third-Party Service Providers and advertisers is subject to the privacy policies of these parties and is not subject to 30Second Mobile’s control.

B.                 Business Transfer.  In the event that 30Second Mobile merges with, or is acquired by, another company, the successor company will acquire the information that we maintain, including Personally Identifiable Information.

C.                 Required by Law.  30Second Mobile reserves the right to disseminate your Personally Identifiable Information when required by law, for example, when necessary to comply with a judicial proceeding, court order, or legal process served on 30Second Mobile.  Additionally, it may be necessary for 30Second Mobile to disseminate your Personally Identifiable Information in order to enforce our Terms of Use, this Privacy Policy, or other agreements.

D.                Remarketing.  30Second Mobile reserves the right to remarket your Personally Identifiable Information.  Remarketing is a way for 30Second Mobile to better connect with our users based upon their previous interaction with the Site.  Furthermore, 30Second Mobile may enlist certain Third-Party Marketing Entities to perform remarketing services.  Accordingly, these Third-Party Marketing Entities, including certain third-party web sites (e.g., Google) may show 30SecondMom.com ads on the internet.  These Third-Party Marketing Entities may use cookies to serve ads based upon a user’s prior visits to the Site.  The Site only authorizes the use of your Personally Identifiable Information by these Third-Party Marketing Entities for remarketing purposes.

IV.             Dissemination of Non-Personally Identifiable Information.

30Second Mobile will not disseminate, sell, or rent your Non-Personally Identifiable Information with third parties except as provided below:

A.                30Second Mobile may disseminate your Non-Personally Identifiable Information with our Affiliates, Partners, and Advertisers.  Specifically, we may share aggregated demographic information with certain Third-Party Advertisers.  However, this aggregated demographic information will not include any Personally Identifiable Information as defined above.

B.                 For example, we may use Third-Party Advertisers to serve advertisements on the Site when you visit the Site.  These Third-Party Advertisers may utilize Non-Personally Identifiable Information about your visits to this and other web sites in order to provide (e.g., through the use of network tags) advertisements about goods and services that may be of interest to you.

C.                 30Second Mobile may also use Third-Party Service Providers to analyze and track Non-Personally Identifiable usage and volume statistical information from our users to administer our web site and constantly improve its quality. 30Second Mobile may also publish this information for promotional purposes or as a representative audience for Third Party-Advertisers. Such data is collected on 30Second Mobile’s behalf, and is owned and used by 30Second Mobile.

V.                Use of Cookies and Tracking Technology.

A.                To improve and personalize your experience on the Site, we may store cookies on your computer.  A cookie is a piece of text stored on a user’s computer by their web browser.  Cookies may be used for authentication, storing site preferences, storing shopping cart contents, as an identifier for a server-based session, etc.  Cookies also allow 30Second Mobile to collect Non-Personally Identifiable Information from you, such as which pages you visited and what links you clicked on.  Additionally, some of our Third-Party Advertisers that display advertisements on the Site may place separate cookies on your computer.  30Second Mobile has no access or control over these cookies and this Privacy Policy does not cover the use of cookies by these Third-Party Advertisers.

VI.             Third Party Privacy Policies.

A.                This Privacy Policy only applies to the use and disclosure of information that 30Second Mobile collects from you on the Site.  Other web sites that may be accessible through the Site may have their own privacy policies.  If you link to any such web site, we urge you to review that web site’s privacy policy. 30Second Mobile is not responsible or liable for the practices of third parties.

VII.          Privacy Rights in California.

A.                California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (the “Act”) and the California Business and Professions Code.  As required by the Act, 30Second Mobile will provide you with the categories of Personally Identifiable Information that we collect through the Site and the categories of third-party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request.  Under California law, we are required to inform you, at your request, of the categories of Personally Identifiable Information that we collect and what third parties we share that information with.  The Act further requires us to allow you to control who you do not want 30Second Mobile to share that information with.  To obtain this information, please send a request by email or standard mail to the address found below.  When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with Affiliated Businesses or Marketing Partners.  The request should be labeled “California Customer Choice Notice.”  Please allow thirty (30) days for a response.

VIII.       Contacting Us.

A.                In order to constantly improve the offerings on the Site and the App, we encourage you to get in touch with us.

B.                 Corporate Address:

30Second Mobile

c/o Vedder Price P.C.

222 North LaSalle Street, Suite 2600

Chicago, IL 60601

C.                 Email:

Visit the Contact Us page on this site to send us an email.