Date of Last Revision: October 4, 2011
Thank you for visiting 30Second Mom and
Mom is owned and operated by 30Second Mobile (“30Second Mobile,” “we,” “us,” or
“our”). The following describes the
Policy”) applicable to the services available through the 30SecondMom.com web
site (the “Site”) and application (the “App”).
By visiting the Site or using the App, you are consenting to the
collection, use, disclosure and processing of your personal data, as described
to reflect changes in the law, our Personal Data collection and use practices,
the features of the Site and the App, or advances in technology. If we revise the way in which we collect or
Policy periodically to ensure that you are aware of the current policies and
ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND TO ALL THE
THESE TERMS, EXIT THIS PAGE AND DO NOT ACCESS OR USE THE WEB SITE.
of Information Collected and Uses of Collected Information.
Personally Identifiable Information. Personally Identifiable Information is
information that identifies a specific user.
When you engage in certain activities on the Site and the App, such as
registering for a 30Second Mom account, posting a tip, filling out a survey,
posting a comment, providing us with feedback, requesting information about our
services, applying for a job, signing up for special offers from third parties
through the Site, etc. (collectively, “Identification Activities”), we may
request that you provide certain information about yourself. It is optional for you to engage in an
Identification Activity. If you elect to
engage in an Identification Activity, however, we may ask you to provide us
with certain personal information about yourself, such as your first and last
name, mailing address, email address, telephone number and date of birth. Some activities on the Site and the App
require you to provide certain personal information. If you do not provide this personal
information, you are not permitted to engage in those activities.
Non-Personally Identifiable Information.
Non-Personally Identifiable Information is information that does not identify a
specific user. This type of information
may include things like the Uniform Resource Locator (“URL”) of the web site
you visited before coming to the Site, the URL of the web site you visit after
leaving the Site, the type of browser you are using, and/or your Internet
Protocol (“IP”) address. We, and/or our
authorized Third-Party Service Providers and Advertisers, may automatically
collect this information when you visit the Site through the use of electronic
tools like cookies and Web beacons or Pixel tags. We may use Non-Personally Identifiable
Information to administer the Site, troubleshoot, analyze trends, gather
demographic information, comply with applicable law, and cooperate with law
enforcement activities. We may also
share this information with our authorized Third-Party Service Providers and
Advertisers to measure the overall effectiveness of our online advertising,
content, and programming.
of Personally Identifiable Information.
30Second Mobile will not disseminate, sell, or rent your
Personally Identifiable Information with third parties except as provided
Dissemination to Third-Party Service
Providers. 30Second Mobile uses
Third-Party Service Providers to facilitate certain actions, such as
distributing promotional messages.
30Second Mobile may provide your Personally Identifiable Information to
such Service Providers in order to fulfill orders, deliver packages, send
postal or email, administer contests or sweepstakes, analyze data, assist with
marketing, provide search results and links, process credit card payments,
operate the Site, troubleshoot, and/or provide customer service. 30Second Mobile may also collect personal
information from individuals and companies (“Affiliates”) with whom we have
business relationships and may share your information with Service Providers to
accomplish certain administrative activities.
The use of your Personally Identifiable Information by Third-Party
Service Providers and advertisers is subject to the privacy policies of these
parties and is not subject to 30Second Mobile’s control.
Business Transfer. In the event that 30Second Mobile merges
with, or is acquired by, another company, the successor company will acquire
the information that we maintain, including Personally Identifiable
Required by Law. 30Second Mobile reserves the right to
disseminate your Personally Identifiable Information when required by law, for
example, when necessary to comply with a judicial proceeding, court order, or
legal process served on 30Second Mobile.
Additionally, it may be necessary for 30Second Mobile to disseminate
Remarketing. 30Second Mobile reserves the right to
remarket your Personally Identifiable Information. Remarketing is a way for 30Second Mobile to
better connect with our users based upon their previous interaction with the
Site. Furthermore, 30Second Mobile may
enlist certain Third-Party Marketing Entities to perform remarketing
services. Accordingly, these Third-Party
Marketing Entities, including certain third-party web sites (e.g., Google) may
show 30SecondMom.com ads on the internet.
upon a user’s prior visits to the Site.
The Site only authorizes the use of your Personally Identifiable
Information by these Third-Party Marketing Entities for remarketing purposes.
of Non-Personally Identifiable Information.
30Second Mobile will not disseminate, sell, or rent your
Non-Personally Identifiable Information with third parties except as provided
30Second Mobile may disseminate your
Non-Personally Identifiable Information with our Affiliates, Partners, and
Advertisers. Specifically, we may share
aggregated demographic information with certain Third-Party Advertisers. However, this aggregated demographic
information will not include any Personally Identifiable Information as defined
For example, we may use Third-Party Advertisers to
serve advertisements on the Site when you visit the Site. These Third-Party Advertisers may utilize
Non-Personally Identifiable Information about your visits to this and other web
sites in order to provide (e.g., through the use of network tags) advertisements
about goods and services that may be of interest to you.
30Second Mobile may also use Third-Party Service
Providers to analyze and track Non-Personally Identifiable usage and volume
statistical information from our users to administer our web site and
constantly improve its quality. 30Second Mobile may also publish this
information for promotional purposes or as a representative audience for Third
Party-Advertisers. Such data is collected on 30Second Mobile’s behalf, and is
owned and used by 30Second Mobile.
of Cookies and Tracking Technology.
To improve and personalize your experience on
the Site, we may store cookies on your computer. A cookie is a piece of text stored on a
user’s computer by their web browser.
Cookies may be used for authentication, storing site preferences,
storing shopping cart contents, as an identifier for a server-based session,
etc. Cookies also allow 30Second Mobile
to collect Non-Personally Identifiable Information from you, such as which
pages you visited and what links you clicked on. Additionally, some of our Third-Party
Advertisers that display advertisements on the Site may place separate cookies
on your computer. 30Second Mobile has no
Party Privacy Policies.
disclosure of information that 30Second Mobile collects from you on the
Site. Other web sites that may be
accessible through the Site may have their own privacy policies. If you link to any such web site, we urge you
liable for the practices of third parties.
Rights in California.
California law requires that we provide you with
a summary of your privacy rights under the California Online Privacy Protection
Act (the “Act”) and the California Business and Professions Code. As required by the Act, 30Second Mobile will
provide you with the categories of Personally Identifiable Information that we
collect through the Site and the categories of third-party persons or entities
with whom such Personally Identifiable Information may be shared for direct
marketing purposes at your request.
Under California law, we are required to inform you, at your request, of
the categories of Personally Identifiable Information that we collect and what
third parties we share that information with.
The Act further requires us to allow you to control who you do not want
30Second Mobile to share that information with.
To obtain this information, please send a request by email or standard
mail to the address found below. When
contacting us, please indicate your name, address, email address, and what
Personally Identifiable Information you do not want us to share with Affiliated
Businesses or Marketing Partners. The
request should be labeled “California Customer Choice Notice.” Please allow thirty (30) days for a response.
VIII. Contacting Us.
In order to constantly improve the offerings on
the Site and the App, we encourage you to get in touch with us.
c/o Vedder Price P.C.
222 North LaSalle Street, Suite
Chicago, IL 60601
the Contact Us page on this site to send us an email.