Moms never stop moving, so why should their media?

That was the question Elisa All, a new-media entrepreneur and busy mom of three, asked herself when she realized she was using her smartphone to access the Web more than she was using her computer. Whether waiting in the school carpool line, standing in the grocery store check-out or preparing to pick up kids from various events, she found herself reaching for her phone to multi-task and get things done. As she looked around at her friends, it became clear she was not alone. In fact, most of her fellow moms were relying more and more on their mobile phones for information, directions, social networking, shopping, reviews, support, banking, videos, advice and more.

Elisa realized that today’s women are clearly busier than ever - especially moms. Gone are the days of being tied to a computer. As she says, "Forget the laptop - Mommy needs a smartphone!" And yet media had not yet evolved to address content and connections for today’s mobile moms.

Until now. Enter 30Second Mom: 30Second tips for your mobile life.

A stream-based mobile website and app tied into the leading social networks, 30Second Mom’s goal is to provide mobile moms with quick and helpful tips from other moms - each in about 30 seconds or less - delivered straight to their phones. Whether moms read the tips or watch them on video, they are delivered in clear and concise - and fun! - formats that won’t take much of moms’ most precious asset: their time. After creating their unique stream and reading each tip, moms can interact by commenting, liking and sharing the tips with their social networks, making it an easy and fun way to share valuable information with their family and friends.

30Second Mom features a diverse - and growing! - range of categories and an international panel of contributors who share their tips on everything from food, health and money to home, travel, beauty and more. This is the place where mobile moms come to "stay in the know while on the go!"

30Second Mom is the first brand launched by 30Second Mobile, a mobile media company dedicated to redefining content and connections for mobile platforms. Its goal is to share helpful information via mobile devices in formats of about 30 seconds or less. The company is led by Elisa All, MSJ, founder of iParenting Media, a network of websites and a product awards program that was acquired by the Walt Disney Company. Of her various roles, Elisa most of all enjoys being mom (and chauffeur!) to her three incredibly active kids.